12 Online Platforms to Communicate With Others
Introduction
In this article/blog you will be able to learn about some useful and incredible social media platforms that allow people to interact with others using computers and mobile phones. Social media platforms enable communication for not only one’s personal life but also helps businesses to attract customers, get customer feedback and build customer loyalty, increase market reach, support market research and reduce market cost. Social media platforms also play a vital role in content marketing by using social pages to promote your site content in the form of blog posts, article pages, and infographics. Users can share links of the pages on Facebook, LinkedIn, Twitter, Google+, Instagram and other social media platforms are discussed below.
Content marketing
· Content marketing refers to a marketing strategy used to attract, engage and retain an audience by creating and sharing relevant articles, videos, and podcasts.
· Content marketing helps to establish expertise, promotes brand awareness, and helps customers and businessmen at the time of buying or selling products and services.
· Content marketing supports creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Social media integration
· Social media integration refers to the use of social media accounts to extend marketing strategy in business and reach out to new customers.
· Social media integration strategies help to promote your brand while boosting traffic to your social media accounts.
· Social media integration gives your audience more ways to engage and interact with your brand.
· Social media integration for sharing information includes LinkedIn, Facebook, Twitter, Google+, Instagram, YouTube, Foursquare, Whatsapp, snapchat, Pinterest , and Reddit.
Some common online social media platform that allow people to connect with others are as under:
· LinkedIn is an American business and employment oriented online service.
· LinkedIn is a social networking website designed mainly for the business community to identify and find professionals for work.
· LinkedIn platform allows job seekers to post their CVs and employers to post jobs.
· LinkedIn can be used to find the right job or internship, connect with people and strengthen professional relationships.
· LinkedIn operates via websites and mobile apps.
· LinkedIn is considered as the world’s largest professional network on the internet.
· Facebook is an American multinational technology based company.
· Facebook is a social networking website which allows users, who sign-up for free profiles, to connect with friends and work with people online.
· Facebook allows users to share pictures, music, videos and self created text posts containing their own thoughts and opinions.
· Facebook is being used to satisfy the social needs of the people like the need for belongingness and the need for self-presentation.
· Facebook helps to influence by outside factors such as cultural background, socio-demographic variables and personality traits.
· Facebook provides Newsfeed (user can see contents from his Facebook friends and pages he follows), Messenger (for messaging), Timeline (shows the user’s information and content posted or shared) and wall (a space for the user’s content).
· Twitter is an American micro-blogging and social networking service.
· Twitter is a free social networking micro-blogging service to broadcast posts.
· Twitter provides a platform to post and interact with messages known as “tweets”.
· Twitter provides a service for friends, family and co-workers to communicate and stay connected through the exchange of quick and frequent messages.
· Twitter provides a platform to tweet, broadcast and share photos, videos, links and text with followers.
· Instagram is a free social networking platform acquired by Facebook.
· Instagram is a free photo and video sharing app available on iPhone and Android.
· Instagram provides a platform for users to upload photos or videos and share them with followers or with a selected group of friends.
· Instagram allows people to view, comment and like posts shared by their followers and friends.
YouTube
· YouTube is an American online video sharing website and social media platform owned by Google.
· YouTube provides a platform to watch, like, comment, upload own videos and share with others.
· YouTube is the second most visited website.
Google+
· Google+ is a social media platform owned and operated by Google.
· Google+ allows you to share information and images.
· Google+ provides a platform for team meetings with Google Hangouts.
· Google+ enables brands to build relationships with prospects, customers and other businesses.
Foursquare
· Foursquare is a location based social networking service.
· Foursquare provides a free app for smartphones including the iPhone, Blackberry and Android-powered phones.
· Foursquare helps you to discover and share information about businesses and attractions around you.
· Foursquare is considered to be the most trusted, independent location data platform for understanding how people move through the real world.
· Reddit is an American social news aggregation, web content rating, and discussion website.
· Reddit provides a platform where registered users submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members.
· Reddit provides a platform where people can share their content of interests, hobbies, and passions.
· Reddit provides information on every field of human knowledge like philosophy, languages, coding, biological science or whatever makes your mind hungry.
· WhatsApp is a free downloadable instant messaging app for smartphones (Android and iPhone).
· WhatsApp provides a platform to send messages, images, audio or video, text, and chart.
· Pinterest is a free website and an image sharing online service.
· Pinterest is a visual discovery engine for finding ideas like recipes, home, and style inspiration.
· Pinterest allows you to save your pins you love and keep your ideas organized.
Snapchat
· Snapchat is a free downloadable mobile messaging application used to share photos, videos, text, and drawings.
· Snapchat allows you to connect with and follow friends, play games and quizzes, watch news and entertainment.
· Snapchat is the most popular dating app among young singles.
Wordpress
· Wordpress is a free and open source content management system (CMS).
· Wordpress allows you to host and build websites.
· Wordpress provides plugin architecture and a template system that helps to customize any website to fit your business, blog, portfolio, or online store.
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